Tuesday, 14 August 2012

Relaunched cancer campaign set to increase GP visits

The Government has announced its national bowel cancer awareness campaign is to be relaunched next month, prompting a rise in visits to GPs from patients.

The four-week national advertising campaign will run from 28 August as an ongoing effort to boost early detection rates of cancer by encouraging people with symptoms to see their GP.

This follows the Be Clear on Cancer campaign that ran for nine weeks from the end of January to March, which followed pilots in some parts of the country last year.

A new letter sent to all NHS trusts and health authorities from national clinical director for cancer Professor Mike Richards announced the refreshed campaign as well as other awareness campaigns due to happen next year for different types of cancer.

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