Tuesday, 13 March 2012

Shoppers in awe of the Big Bowel as part of cancer awareness campaign

SHOPPERS at a Northampton shopping centre took a tour through a giant inflatable colon as part of a drive to raise awareness of bowel cancer.

The two-metre high colon – better known as the large intestine – attracted a lot of attention yesterday from people at the Weston Favell Shopping Centre.
The Big Bowel is part of an NHS Northamptonshire initiative aimed at helping people to spot symptoms of bowel cancer earlier, and so increase their chances of successful treatment.
Shopper Jayan Patel, aged 78, of Hertford Court, Meadowfield, Northampton, thought the initiative was a great idea.
He said: “I’m really impressed.
“All three of my children had bowel cancer and I think this is a very good way of raising awareness.”
Dr Saqib Mirza, local GP lead for the DETECT early cancer detection project, said this was the first time the inflatable colon had been used.
He said: “It’s all about bowel awareness and it’s certainly hard to ignore this one. What we want is for people not to ignore the possible symptoms of bowel cancer, particularly people over 50.”
Mr Mirza said bowel cancer was one of the four major cancers, along with breast, lung and prostate.

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